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Book Coach Says


#89 Nov 07

Welcome to "The Book Coach Says..."
Writing/Publishing/Promoting Your Books and Businesses

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Note: For other great issues, see the best archived ezines at http://bookcoaching.com/ezines.shtml

And now, look at what's coming to you!

Thanks,
Judy

In This Issue...

-Feature: Top Seven Reasons to Write Articles to Promote your Book or Business
-Opportunities : "7 Top Article Marketing Mistakes and How to Solve Them."- Teleseminar on November 28, 2007
-Coach's Corner- Why Make Book and Marketing Mistakes?
-Tips - Stay in Touch with Your Audience
-Judy Recommends- On business Editing


====FEATURE ARTICLE

Top Seven Reasons to Write Articles to Promote your Book or Business

If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your web site, book, or service. Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant.

Here's the Top Seven Reasons to Write Articles:

1. It's free.

Top web sites and article directories want your articles. They don't charge you to submit your article. Thousands of daily visitors come to find out more about different topics. They appreciate your knowledge and unique approach to it. They get the articles free. You get to include your powerful web bio or resource box that attracts new people to your web site where your sales letters for your seminars, products, and services are.

2. You can reach from 10,000 to 500,000 of your targeted audience each day that you submit one article.

Your potential buyers surf the top sites in their fields and article directories to get free information. When your articles get published, you will be at the top of well-known online business people who provide a great service. Remember Bill Gates' prediction: After 2000, you either take your business online, or you won't have one.

3. You will spend far less time promoting online than more traditional ways.

When you spend only a one hour a week to write one article to submit to multiple web sites. Your article will be 500-1000 words. And, you can delegate the submissions to a virtual or in-office computer assistant. Total time promoting? Less than six hours a week. This is the best marketing investment because your articles show your audience that you are the savvy expert in your field, and you will become a household name. The more articles you write related to your book or businesses, the more Online exposure you will get with links back to your web site.

4. You reach your targeted audience for your service

Let's say you are a career coach. You write articles that relate to that topic. You send them to top web sites or article directories each week. Your audience visits these sites because they want and need your information. They notice your fabulous web bio and go for your free offer. That's far better than article blasting services because you directly hit your targeted audience--wanting what you have to offer.

5. You can promote straight from your home or office.

Right now, I'm looking out my office window to trees, birds, and sunny skies. Yes, it's San Diego. You too can enjoy promotion more because you don't have to go out to sell or tell. With just a little mentoring on how to write these articles fast and powerfully, you'll be creating them like you would a new recipe. Your creativity will expand, and you'll feel good you promote the easy, fun way.

Adapt my life motto "If it isn't easy and fun, I just won't do it." Why should promotion be such a struggle? It's natural to share about our book, but it's easier when we are relaxed in our own setting. Sure, phone conversations and networking are good, but not always as productive for the time and money spent as writing and submitting articles are.

6. This number one promotion technique is viral marketing at its best.

In the beginning months, all ten of my articles got published. Friendly people from all over emailed me asking permission to use my articles on their sites or in their ezines. Thrilled, I kept track of their email address after asking permission to send my new articles straight to their email door. They opted into my Article Directory email group, which grew from the initial 10 to over 750 names. Now, all of these people receive my newest, fresh articles each week, and they in turn, send them to others who like my subject area of writing books, sales letters, and article marketing. Web masters returned to my site over and over to get new articles Like me, maybe you are a small business, but can look like a large one.

When you keep submitting articles to high-traffic web sites you can get that high Google rating, and more importantly, attract your preferred audience to your web site. So you can build your data base and collect three, four, and more times your present income.

The amazing thing is as a newbie and a non-techie, who started in fear of the net, yet with the help of a few mentors, books and teleclasses, I figured out how to play and succeed. You can too.

7. Just the key words you use in your article titles and copy can put you in the top 20 rated web sites.

Your key words will include your full name, your business category, your city, and other phrases that people will type into Google.com to find out more about your topic. For good keyword ideas go to overture.com and goodkeywords.com You don't have to sign up for expensive ad programs. Article marketing does the job better, naturally, and doesn't cost a dime, unless you delegate submissions to an assistant.

This list could go on, because as one person sees your articles, they make offers you can't refuse. You will get published in other author's books, in print magazines, get new teleclass guest appearances, and even get asked to contribute a column on related sites.

Most web site owners don't write their own articles; they are constantly looking for your how-to articles to post daily on their web sites.You can be published in thousands of them!

Start writing short articles now, and see how this great exposure to eager online readers and web surfers in your field will bring your book and business big success.

====OPPORTUNITIES

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TELESEMINAR: HOW TO MARKET YOUR BOOK OR BUSINESS WITH ADVANCED ARTICLE MARKETING.

"7 TOP ARTICLE MARKETING MISTAKES AND HOW TO SOLVE THEM"

WHEN: Wed November 28, 2007 at 5PM pacific time
TIME: 55 minutes ( put all zones in Marian)

INVESTMENT: $15- A real bargain for real information!

You may be writing and submitting articles and not feeling it's successful. Take it from a pro who has walked this talk for six years successfully. When you look at simple mistakes you are making, you can also solve them with just a little tweaking.
Remember, article marketing is still the best way to get a lot of targeted traffic to your web site, and increase clients and product sales to match. It brands your business and brings you people already targeted to your book's topic or business service. It's the marketing investment that gives you back 4-1X your investment. or more.

In this special teleseminar, Judy Cullins, known as the "Article Lady" by the millionaire seminar pros and there's a reason.

Judy Cullins knows the secrets to getting the most from your effort in a short time, good for the long haul.

Who should come? Solo professionals, consultants, authors of self help books and other business people.Lookie Lous can learn here too, but if you don't get serious and actually DO the marketing, you won't be getting the big dollars each month. Even if you are a professional and can write, you may miss simple mistakes Judy has solved over her last 6 years and is still #1 on Google with "bookcoaching," still getting daily visitors of 4000-5000, and still making profits that satisfy. All with advanced article marketing-her brand of best article marketing--without gadgets, fancy programs that don't work and preposterous offers you know are untrue. This is not fluff and advanced article marketing delivers for the long term if you are ready. If you can commit to putting in 4 hours a week you can model Judy's success. Like Judy, think delegation, even to her proven assistant.

Judy Will Help you Get Answers to These Mistakes

Mistake One. You dabble in article marketing. You send out a few to ezines, put a few up on your web site and then stop because you don't see immediate results.

Mistake Two. Your marketing stagnates using old-style marketing, not useful in the information-internet age. You don't know the value of Internet Marketing with articles.

Mistake Three. You resist online marketing because of various fears. Maybe you don't know how, you think it's too big, your' re not a writer and you think it's too hard.

.Mistake Four. You pay big bucks to article directory submitting companies and other programs that may ruin you reputation and cause you to lose your web status with Google.Their programs have glitches and when you want to communicate with them, they don't answer your emails. A BIG waste of your time here.

Mistake Five. You think you can't get enough ideas for articles. You wrote six and can't think of any more. You just quit.

Mistake Six. You don't know where to submit that will be the best use of your time. Judy knows the top 20 websites that require only 1-2 articlesubmissions a week.

Mistake Seven. Your article is not good enough to pass muster.
Each article directory has a set of rules You need to be aware of them before you submit. Judy knows the magic answers.

Want more information? Go to http://www.bookcoaching.com/teleseminars.shtml

SAVE TIME AND MONEY-DELEGATE YOUR HAND SUBMITTED ARTICLE MARKETING TO US!

We submit 1 article each week for each month to the top 20 rated sites and another 100URS to get you as much FREE targeted traffic as you want, to get you onto page 1 of Google, get a higher page rank, get as many high quality one way links as you want, get as many leads and opt-ins on your mailing list as you want, and get all the name branding and recognition that you want . Go to http://www.bookcoaching.com/ebooks/articlesubmissions.shtml for more information and prices and be sure to check out http://www.advancedarticlemarketing.com/


===COACH'S CORNER-Why Make Book and Marketing Mistakes?

You already know that writing and marketing a book is a big commitment. I know I couldn't have finished my 25 books without the help of mentors such as Dan Poynter and John Kremer. I also read books and got coaching on Internet Marketing from one of the best web designers I know, Leva Duell. I couldn't have known how to give teleseminars for large audiences to bring me new coaching clients without help from Sandra Schrift, career and speakers coach.

I am asking you to invest in mentors you need but may think otherwise, because doing these big projects without a partner takes years longer and delays your getting big visibility for big success. Yes, read ezine and articles but think beyond if you really want to be known as the savvy expert or make lots of book sales. "It takes a village." Intention is good but action must fallow. Commitment takes action. What are you willing to invest in your success?


====TIPS - STAY IN TOUCH WITH YOUR AUDIENCE

Write short tip and how to articles. Submit these as a complimentary report to your email lists each two weeks.
Then, when your group thinks they are ready for you, they will remember how much you helped them along the way. They will see you as the savvy expert in your field. Writing articles are money in the bank. You can leverage one article into four. You can use them in your ezines. You can submit to them to top web sites and article directories. These publishers want your original information for their subscribers. When the subscribers read your articles and like what you see, they will flock to your web site.


===JUDY RECOMMENDS- ON BUSINESS EDITING
What is your #1 problem about editing your book, business materials and other written content? I will create a free product to answer your biggest issues about editing. If you give me an answer and your email address, I will send A FREE copy to you when finished. I value your responses and thank you for helping me!

Bea Vanni works with non-fiction authors and solo-preneurs to gain visibility for their work and attract more clients through high-quality writing and editing combined with business solutions. Email: bvanni at remarkablesolutions.com

===ABOUT THE AUTHOR

Judy Cullins, M.A., works with authors and small businesses who want to get their unique, useful message out, become well known in their field, and make consistent monthly income from their book higher than they can imagine.

She is the author of 15 personal growth and health books and 13 book writing / publishing / promotion books and 100 special reports including "Write Your eBook or Other Short Book - Fast," "Ten Non-Techie Ways to Market Your Book Online," and "Advanced Article Marketing-Nine Mistakes and Solutions." A book and Internet marketing coach for 20 years, Judy presents over 80 book/marketing seminars and teleclasses a year. Over 70 authors have published with her in the last 5 years. Her two websites: www.advancedartilemarketing.com and www.bookcoaching.com.

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Any Journey Is Easier With A Partner
Ph: 619/466-0622
http://www.bookcoaching.com

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Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want. Author of 13 books including How to Write your Book Fast, The Fast and Cheap Way to Explode Targeted Web Traffic, Advanced Article Marketing - Nine Mistakes and How to Solve Them, and Advanced Article Three Book Program. Judy offers 260 articles and free eBook 'Book Writing and Marketing Tips' with monthly ezine subscription at http://www.bookcoaching.com
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La Mesa, CA 91942

Email her at judycullins@cox.net or
Phone: 619/466-0622


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